Shira
Stember

For the first part of my career, that meant commerce and enterprise. I led partnerships at American Express. I worked on brand innovation at Citi. I co-founded Snickerdoodle Labs and helped build a privacy-first data company from zero.

I've worked inside large systems. I've started new ones.

I got into crypto because the technology was interesting. I stayed because the products weren't good enough.

The incentives people couldn't read. The gestures that looked generous but felt hollow. So I started building differently.

I focus on experiential distribution. Systems where participation feels intentional, legible, and human. Where the mechanics stay quiet and the meaning stays visible.

More recently, I taught myself to code and built Giftr end-to-end. Product. Brand. Smart contracts. Fulfillment. All solo. Not because I needed to be technical. Because I wanted full accountability for the experience.

I build in public. I test ideas in real time. I pay attention to what people respond to and why.

The best use of my time is early. When the system is still forming. When the experience can still be shaped. Once the structure is sound, scale becomes execution.

The drive behind all of this traces back to my grandfathers, Byron Morris and Five Saliman. Both builders. Both businessmen. Both believed you earn trust by showing up and doing the work. That's the thread.